SANTA ANA, Calif.(Feb. 13, 2012) — SaviCorp® (Pinksheets: SVMI.PK – News)

Rick Thomas has been named Chief Marketing Officer for Santa Ana, California based SaviCorp, maker of the DynoValve®.  The DynoValve, when installed on cars or trucks, gives drivers increased fuel economy and reduces exhaust emissions.  Mr. Thomas will launch a marketing effort designed to garner increased media exposure for DynoValve with consumers and fleet business owners.

“We’re confident that Rick’s extensive background in media and promotions will help to expand our current marketing efforts and increase DynoValve sales, specifically with those companies that need to save money on their fleet services,” said Serge Monros, CEO of SaviCorp. “Rick’s experience in the automobile industry, representing automotive expert Lauren Fix (The Car Coach), and developing marketing partnerships with Midas Auto Repair, AutoTrader.com and Glass America, are just a few of the reasons we’re excited that he’s joining the SaviCorp team.”

Mr. Thomas, a Principal with MediaRich Marketing LA, LLC, and the TV entertainment blog RealTVCritics.com, has 30-plus years experience in the sales and marketing industry, working with ABC Television, Twentieth Television, Sony Music, Rogers Cowan Public Relations, Convenience TV and the NBA Retired Players Association. He also spent 10 years in sales and sales management with CBS Radio in Philadelphia, New York, Boston and Los Angeles before starting his own radio promotions business. 

“This is a great opportunity for businesses and consumers alike to learn about not just saving at the fuel pump, but helping to save the environment as well,” said Mr. Thomas.  “DynoValve is uniquely positioned to combat rising gasoline prices in Americaand worldwide, and every driver will see immediate results after installing DynoValve on their fleet or personal automobiles.”